Ferrari to launch at Maranello on Thursday
27 January, 2010
Jan.27 (GMM) Ferrari on Wednesday announced that its 2010 car will be launched at Maranello. The Italian team said earlier this month that the new single seater, codenamed 281, will be launched on January 28 ahead of the initial Valencia group test.
Less than 24 hours before the launch, Ferrari announced that it will take place at 10.30am in the factory’s new GT assembly line pavilion.
The event will also be broadcast live on the team’s official website.
Ferrari added that, “weather permitting, the first footage of the new car lapping at Fiorano for a promotional video, will also be shown live in the afternoon”.
Enthusiasts worldwide will be able to discover, live tomorrow morning at www.ferrari.com, the name and look of the new Scuderia Ferrari Marlboro single-seater for the 2010 Formula 1 World Championship.
The car will be unveiled at 10.30 am at a ceremony in the New GT Assembly Line pavilion attended by the Scuderia Ferrari’s sponsors and partners, and the world’s media.
Stefano Domenicali, Fernando Alonso, Felipe Massa and Ferrari Chairman Luca di Montezemolo will all speak at the ceremony which is being broadcast live. The press conference featuring the Scuderia’s technicians and drivers, and, weather permitting, the first footage of the new car lapping at Fiorano for a promotional video, will also be shown live in the afternoon.
The single-seater’s technical specifications and first official photographs will also be posted on www.ferrari.com. Enthusiasts can also stay in contact with the Scuderia through the Ferrari pages on YouTube, Facebook and Twitter.
Ferrari has been involved in internet communication for many years now. In fact, the unveiling of the Formula 1 single-seater was first broadcast online in 1996. Such is our web involvement now that for the first time the new single-seater will sport the www.ferrari.com logo alongside those of its sponsors.