Official Ferrari Opus launched in Abu Dhabi
12 November, 2010
Nov.12 (Press Release) Ferrari S.p.A. and Opus Media Group have joined forces to produce a glorious celebration of the ‘Prancing Horse’ and the success of one of the world’s most famous racing names in motor sport. Unveiled at the newly opened Ferrari World Abu Dhabi, The Official Ferrari Opus weighs an impressive 37kg and runs to 852 pages, each measuring half a metre square. Produced with the support and assistance of Mubadala Development Company, this is the largest and most luxurious publication ever on this iconic brand.
Antonio Ghini, Ferrari’s longstanding communications and brand management director, in partnership with editor Eszter Karpati and her team at Opus Media Group, commissioned an array of specialist writers and original interviews with many of the marque’s iconic figures, including Ferrari President Luca di Montezemolo, Fernando Alonso, Niki Lauda, Jean Todt and Piero Ferrari. In addition, the Opus features approximately 2,000 spectacular images, including very rare or previously unseen archive pictures sourced from collections around the world, plus exclusive, commissioned shoots, including a stunning photo essay by renowned photographer Rankin.
Personally signed by iconic Ferrari legends, The Official Ferrari Opus is available in three limited editions, including the special Enzo edition (400 copies worldwide with a price tage of £20,000) which is offered with a specially commissioned stand by world-famous interior designers Candy & Candy. Prices start from £2,000.
Copy Number 1
Copy number 1 of The Official Ferrari Opus (Enzo edition) will be signed by Luca di Montezemolo, CEO of Mubadala, Khaldoon Khalifa Al Mubarak, and many other Ferrari legends. This unique Opus will tour every grand prix-hosting city in 2011 with the last stop being Maranello, home of Ferrari. During the ‘Journey to Maranello’ tour, members of the public will have the opportunity to bid for this one-off Opus, auctioned for two charities chosen by Ferrari and Mubadala.
During the ‘Journey to Maranello’ tour, Ferrari fans will be invited to upload pictures of themselves to www.ferrariopus.com and become part of a super high-resolution image, created by Shoothill, the world’s leading developer of Microsoft Deep Zoom technology. The mosaic will include a record-breaking one million images, thus showing, quite literally, the depth of passion for Ferrari. Viewed online using Deep Zoom, fans will be able to focus in on their own photograph in superb detail.
The Official Ferrari Opus ‘Lite’ App consists of selected content from the forthcoming Opus App, offering fans an alternative experience and insight into the fascinating world of The Official Ferrari Opus. The App is free to download from the iTunes store, purposely designed for the iPad, iPhone and iPod Touch. Furthermore, owners of Opus App are entitled to an exclusive discount on the purchase of The Official Ferrari Opus.
“Opus is not a book; it’s a concerto. A triumphant opera whose score is made up of cars, technology, history and achievements, and whose protagonists will live on forever. Opus, like Ferrari, is a unique experience.”
Antonio Ghini, Creative Advisor, The Official Ferrari Opus
“Ferrari is not just about fast cars and sexy red – it is a mark of quality, the expression of a dream, a synonym for Italian style, passion and timeless design. In The Official Ferrari Opus we have tried to convey every aspect of the legend that is Il Cavallino Rampante.”
Eszter Karpati, Editor, The Official Ferrari Opus