Bernie: See what people will do for a Hublot
7 December, 2010
Dec.7 (YallaF1.com) Bernie Ecclestone will feature in a one-off tongue-in-cheek Hublot advertisement in the wake of his recent highly publicised mugging in London. The advert will run tomorrow (8 December) in International Herald Tribune and Financial Times.
Ecclestone was violently mugged in London on 25 November and his Hublot watch was stolen from his wrist. His girlfriend Fabiana Flosi was also a victim in the night time attack.
After the incident, the F1 supremo sent a picture along with a short note to Hublot CEO Jean-Claude Biver the same day. Since the two have a certain shared sense of humor, they agreed to make an advert.
The advert shows the real un-retouched photograph along with Ecclestone’s original comment which was: “See what people will do for a Hublot.”
When asked if Ecclestone get paid in any way for the advert, Hublot sponsoring manager Mike Croft said, “No. The ad was his idea. To show defiance to his attackers more than anything else! Nothing to do with money.”