Bernie: See what people will do for a Hublot
7 December, 2010
Dec.7 (YallaF1.com) Bernie Ecclestone will feature in a one-off tongue-in-cheek Hublot advertisement in the wake of his recent highly publicised mugging in London. The advert will run tomorrow (8 December) in International Herald Tribune and Financial Times.
Ecclestone was violently mugged in London on 25 November and his Hublot watch was stolen from his wrist. His girlfriend Fabiana Flosi was also a victim in the night time attack.
After the incident, the F1 supremo sent a picture along with a short note to Hublot CEO Jean-Claude Biver the same day. Since the two have a certain shared sense of humor, they agreed to make an advert.
The advert shows the real un-retouched photograph along with Ecclestone’s original comment which was: “See what people will do for a Hublot.”
When asked if Ecclestone get paid in any way for the advert, Hublot sponsoring manager Mike Croft said, “No. The ad was his idea. To show defiance to his attackers more than anything else! Nothing to do with money.”
Bravo Bernie!
Related posts:
- Bernie blames Max for new team problems
- Ecclestone talks after his London mugging
- F1 bosses ponder life after Bernie Ecclestone
- Happy 80th birthday Bernie Ecclestone
- Eyeball to eyeball with Bernie and Fernando
Wow, what a classic way to even the score! After all the wild comments he emitted this last year, I was worried about him. But this shows he can take a hit and come back strong. Maybe he’s “not quite dead yet”!
hey nakedgun
get yourself a sense of humour or maybe you wear a casio watch (or workfor them lol;-) and are jealous of the hublot folks? u make no sense
so with this ad you are saying if anyone need a hublot next time, just go and rob someone who already got one.
good message for the present and the future hublot owners.
maybe in the second sstage of this campaign you might want to share the hublot owners name and address on your website.
concrat for the marketing manager. you must be a smart guy.( nothing to do with the sence of humor. its just simple stupid.)
Mr. E the Dude…Ha
It puts all the money hungry drivers and team owners and their watch wearing obsession into perspective, as Mr.E declined any payment for the ad.
Mr. E is a living legend.