Ferrari forced to drop Marlboro from name
8 July, 2011
Jul.8 (PVM) Less than a month after concluding a new contract worth about $480-million over three years, Ferrari have to ditch the use of Marlboro in the naming of the team – thus Scuderia Ferrari Marlboro becomes simply Scuderia Ferrari.
Ferrari communications manager, Luca Colajanni said: “Ferrari and Philip Morris responded to recent questions about the official name of the team and decided with immediate effect that ‘Marlboro’ would no longer be the official name. Even if we do not agree with the concerns raised, our decision was made in our tradition to answer such questions with our actions, in order to avoid unnecessary debate.”
Meanwhile, nothing will change on the cars as the livery remains the same on the cars of Fernando Alonso and Felipe Massa which will remain “Marlboro” red.
This is a unique situation for a team to have virtually no branding on their car of their major sponsor at a time when finding big sponsors for Formula 1 is increasingly difficult. Marlboro has traditionally paid the driver salaries at the Maranello squad.