Sky-BBC style deal may become new trend
10 August, 2011
He was asked, by La Gazzetta dello Sport, about the British deal where half of the grands prix from next year will be shown on free-to-air BBC while the full season will be shown pay channel Sky.
The interviewer wanted to know if the deal could also be rolled out in Italy, despite free-to-air coverage reportedly being guaranteed in key markets by the Concorde Agreement.
“It’s true, the races in certain countries should be shown free, but it will be in Britain thanks to the agreement we have reached with the BBC to have the races (shown) at six (o’clock) in the evening.”
As for whether it could happen in Italy as well, Ecclestone admitted: “We’ll see, but what has happened in Britain is an unique case.”