Renault confirm OGX and Gillette sponsors
7 September, 2011
YallaF1.com highlighted and reported the appearance of the new sponsors in a feature last week, in the wake of Bruno senna being promoted by the team to race driver at the expense of axed veteran Nick Heidfeld.
Additionally the team announced partnerships with Brazil’s telecoms giant Embratel and the Auden McKenzie Group.
Renault announced the following deals on their website:
Gillette and Lotus Renault GP – shaving seconds off
Leading safety razor and personal care product brand Gillette has today concluded a partnership with Lotus Renault GP until the end of the 2011 Formula 1 season. From this weekend at the Autodromo Nazionale Monza, the Gillette logo will be visible on the front wing flaps of the team’s two R31 cars as they take to the grid. The famous brand name will also appear on the side chin area of both drivers’ helmet and on the throat position of the drivers’ overalls.
Gillette MD, José Cirilo:
“We decided to establish a partnership with Lotus Renault GP because it is a traditional, respectable and efficient team, just like Gillette. We seek to give men the best they can get with products that offer precision, so we build our reputation through association with high performance sports and teams, such as Lotus Renault GP.”
OGX and Lotus Renault GP – a slick operation
OGX and Lotus Renault GP have announced a partnership until the end of the 2011 Formula 1 season. Through its involvement with the team, the OGX brand name will feature prominently on the chassis in front of the cockpit on both R31 cars, in addition to Bruno Senna’s helmet and racing overalls.
OGX CEO, Eike Batista:
“We’re proud to be partnering with Lotus Renault GP, a team that will be heavily-supported in our home market of Brazil. Passion, the spirit of leadership and discipline are all part of the values of the EBX Group. It is these values, along with Lotus Renault GP’s knowledge of and drive for success that leads us to believe this partnership will be a prosperous one.”
Embratel and Lotus Renault GP – a good call
Lotus Renault GP announced today that it has joined forces with Brazilian telecommunications giant Embratel until the end of the 2011 Formula 1 season. Starting at the Italian Grand Prix in Monza, Embratel’s logo will be clearly visible on the rear sidepod of both R31 cars. It will also be on display on the side of Bruno’s striking green, yellow and blue helmet, on the chest of his driver overalls and on his cap.
Embratel President, José Formoso:
“We at Embratel are proud to be with Lotus Renault GP and Bruno Senna in the Formula 1 world. In addition to Embratel’s brand, the Brazilians are taking the Senna name back to a Formula 1 race and, clearly, it is a special emotion for all the Brazilians that are passionate about F1.”
The Auden McKenzie Group and Lotus Renault GP – in good health
Auden McKenzie, a pharmaceutical group which owns and operates different three companies, has signed a partnership with Lotus Renault GP until the end of the 2011 Formula 1 season. The Auden McKenzie brand name will feature prominently on the keel of both R31 car liveries from this weekend in Monza, in addition to both Lotus Renault GP physios’ shirts.
Auden McKenzie CEO, Amit Patel:
“At Auden McKenzie, we are fully aware of the power of promoting a brand by sports. For the first time we are partnering with a Formula 1 team, and we are very pleased to be offering our support to Lotus Renault GP’s ambition to return to the very top of the sport. For the brand, being associated with a high level team in such a global sport is of great importance to us, and we are confident that the collaboration will be a prosperous one. We are very pleased to be onboard, and look forward to successful times both on and off the track in the coming months”.