McLaren targeting Coca-Cola title sponsorship
9 July, 2012
It emerged recently that the British team’s current main backer, Vodafone, is reviewing its major sponsorships.
According to the German-language website motorsport-total.com, business journalists Christian Sylt and Caroline Reid said Coke would be “an ideal replacement”.
The report said that Coca-Cola spends about EUR 80 million on the Olympic Games every four years, according to Street and Smith’s Sport Business Journal.
The soft drink company is heavily involved in NASCAR in the USA, where they sponsor the Coca-Cola 600 at the Charlotte Motor Speedway in Concord, North Carolina during Memorial Day weekend.
Subbed by AJN.