Red Bull and Du extend partnership for Abu Dhabi GP
2 November, 2012
Nov.2 (Press Release) Red Bull Racing is pleased to announce that du, the provider of superfast LTE 4G mobile broadband in the UAE, will continue as a Race Partner for the Abu Dhabi Grand Prix for 2012 and 2013. The telecoms company already partnered the team at this event in 2010 and 2011.
As part of the agreement, du’s logo will appear on Red Bull Racing’s Formula One cars, the overalls worn by Sebastian Vettel and Mark Webber and the race shirts of Christian Horner and Adrian Newey. To celebrate the partnership, du has also launched a range of competitions around the event, with prizes including a chance to meet current World Champion, Sebastian Vettel.
Farid Faraidooni, Chief Commercial Officer for du, said: “As the provider of superfast LTE 4G mobile broadband, it makes perfect sense for us to renew our partnership with Red Bull Racing. Our customers can now not only enjoy breathtaking mobile broadband speeds, but the fastest racing experience on the planet.”
Christian Horner, Red Bull Racing Team Principal added: “We are very pleased to have once again come together with du and the team is delighted to feature du’s logo at the Formula One Etihad Airways Abu Dhabi Grand Prix for this year and next.”
Those attending the Yas Marina Circuit this weekend will be able to enjoy a fully interactive experience, as the telecom company will implement thrilling ground activities to emulate the speed of its LTE 4G mobile broadband network.
F1 and music fans will also have the chance to see three of the world’s biggest celebrities – Kylie, Eminem and Nickelback – in the du Arena, as they perform for the after-race concerts. du will provide a unique experience in its concert venue, the du Friends Lounge, both before and during the performances.
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