Coke would tackle F1 with energy drink expects Ecclestone
9 November, 2012
It was reported earlier this year that Coke, arguably the most recognised brand name on earth, could be eyeing F1.
Sources had told the business journalist Christian Sylt that McLaren could ultimately win the deal, replacing the British team’s flagging title backer Vodafone.
Asked about the rumours, Ecclestone told Eurosport: “The president of Coca-Cola is a very good friend of mine but the head of marketing has always said that he didn’t think that F1 was good for them.”
But the Ecclestone admitted that “if they do come in I think they will come in with one of their energy drink brands, not Coke itself.”
Sylt said that Coca-Cola’s leading energy drink brand is Relentless, which according to Wikipedia “has been compared to energy drinks such as Red Bull”.
Ecclestone, however, warned: “You wouldn’t want to take Red Bull on.”
Subbed by AJN.