Caterham announces partnership with McGregor
7 February, 2013
Caterham F1 Team launched its CT03 2013 racecar on the first day of testing and one addition to the car’s striking new livery is McGregor, the Dutch fashion company that traces its roots back to New York in 1921, which has joined the team as an Official Partner. The McGregor logo now appears on the CT03 2013 race cars and across all of the Caterham F1 Team’s branding platforms.
Cyril Abiteboul, Team Principal, Caterham F1 Team: “We are all very pleased to welcome McGregor into Caterham F1 Team. McGregor is not new to Formula One and if they have no doubt of the value that our sport can deliver to their brand, their expectations of the value their activation of this partnership will deliver will be just as high. Securing an Official Partnership with McGregor is a great testimonial for us, for all the hard work that we continue to do to build our platform on track and at the factory, to the benefit of the Caterham brand and all of our partners.
“Giedo will be racing in car #21 in 2013 which neatly ties in with McGregor’s denim lifestyle range, Twenty One By McGregor, and we are all excited about helping to activate the plans McGregor have to engage F1 fans and their consumers throughout 2013.”
Jan Paul ten Hoopen, McGregor’s Managing Director: “We’re proud to be the official clothing partner of one of the most ambitious Formula 1 teams. Caterham F1 Team – just like McGregor – are associated with drive, enterprise, passion for detail and a great chance of success in the future.
“This partnership will enable us to place our continuous international growth on the fast track whilst giving our brand image a powerful boost. (Caterham)