Red Bull could re-brand Renault F1 engines

10 March, 2013

Red Bull RB9 launch with Infiniti branding

World champion team, Red Bull is not ruling out rebranding its Renault Formula 1 engines in future.

French supplier Renault, although complaining its recent successes have not been well enough recognised, is regarded as Red Bull’s ‘works’ partner.

Brand ambassador Alain Prost admitted one of his goals is to talk up Renault’s contribution.

“How many people out there know that Renault has won the last three world championships?” he rhetorically asked Germany’s Auto Motor und Sport.

“We have to sell ourselves better. People should know what we do and why we do it,” added Prost.

However, Renault could be set to sink further into the background at Red Bull at some point in the future.

Team owner Dietrich Mateschitz has admitted the team’s Renault engines could be rebranded, as the title sponsorship with new title partner Infiniti is further ramped up.

“Yes, at some point there could be a Red Bull-Infiniti,” the Austrian billionaire told Salzburger Nachrichten newspaper.

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